Hospitality Supplier Partners About Contact Let's Have A Chat

Los Angeles · Hospitality & Supplier Partners

Beverage Strategy

for Hospitality
& Brands.

Full Book helps Hospitality and beverage brands build programs worth talking about — through fractional beverage direction, staff education, menu development, operational systems, and By The Case support for supplier partners.

Let's Have A Chat View Services
Credential
"LA's first all-Mexican wine list. Steward of one of LA's most extensive agave libraries — 100+ expressions."
Mírame, Beverly Hills

The Work

A cocktail menu is never
just a menu.

It is margin, memory, training, culture, and the first story your team gets to tell.

Services

How we work
together

Hospitality programs.
Supplier partners.
One Full Book approach.

Hospitality

Essentials

/month · 3-month minimum

Single-location hospitality programs, emerging bottle shops, and first-time teams getting serious about their beverage program.

Includes

  • 1 site visit/month up to 3 hrs
  • Monthly beverage program check-in
  • 1 staff training session/month
  • Quarterly menu review & refresh
  • Email & text access · 48hr response
  • Digital session notes & materials

Hospitality

Full Book

/month · 3-month minimum

Multi-location hospitality groups, hotel F&B programs, and high-volume independents ready to treat beverage as a revenue driver.

Includes

  • 2 site visits/month up to 3 hrs each
  • Full ongoing program management
  • 2 staff training sessions/month
  • Vendor relationship management & allocation sourcing
  • Tech optimization: Toast, Craftable, Excel
  • Leadership & floor management coaching
  • Priority same-day access
  • Print & digital materials

Retail + Bottle Shops

Off-Premise

/month · 3-month minimum

Bottle shops, wine retail, specialty grocery, and off-premise spirits accounts building something worth talking about.

Includes

  • 1 site visit/month up to 2 hrs
  • Product selection & category curation
  • Staff product knowledge training
  • Inventory mapping & category optimization
  • Supplier & distributor relationship support
  • Digital shelf notes & staff materials

Supplier Partners

By The Case

project-based · custom engagement

Strategic hospitality support for wine, spirits, and beverage brands looking to grow with the right accounts — and stay there.

From placement to pull-through

  • Target account strategy
  • Hospitality positioning & market fit
  • Brand-specific FOH training
  • Menu language & sales talking points
  • Pairing strategy & account activations
  • Rep coaching & field support
  • Print & digital staff materials

Retainer partners receive preferred rates on standalone project work and priority scheduling. Custom project scopes are available for hospitality programs, supplier partners, and pre-opening teams.

Full Book Beverage

Built from the ground up.

Taught on the floor. Remembered after the check drops.

Selected Work

Programming
that tells a story.

Background

The best thing I can do for your team
is teach them everything I know.

Eighteen years in hospitality. Every level of the floor, every level of the building. I've opened hotels, run members' clubs, built wine lists that didn't exist before I made them, and trained floors that had never sold agave spirits to rooms full of people who'd never ordered one. At Mírame in Beverly Hills, I created LA's first all-Mexican wine list and served as steward of one of the city's most extensive agave libraries — a 100+ expression collection I helped curate, expand, and bring to life on the floor. At TableOne Hospitality / Mina Group, I worked across 14+ F&B outlets through six multi-property openings. The through-line in all of it: programs that gave guests something to talk about on the way out — and gave teams something to be proud of while they were serving it.

Let's Have A Chat
18
Years in
Hospitality
14+
F&B Outlets
Opened
100+
Expression
Agave Library
1st
All-Mexican
Wine List in LA

The Approach

What you're
actually getting

01

Programs that earn their keep.

A great beverage program isn't decoration — it's revenue. I build programs that drive sales, reduce cost, and give your team a story to tell at the table. That story is what keeps guests coming back.

02

Relationships you can't fake.

Distributor access, allocation priority, and vendor trust built over 18 years. That network comes with me — and I use it to help your program earn access, pricing, and support that usually takes years to build.

03

I'm here to share what I know.

The goal isn't to be indispensable — it's to build something your team understands, believes in, and can run with. I'm collaborative by nature, direct by habit, and I leave every program better than I found it.

Let's Have A Chat

Current availability allows for
just a few new projects.

All engagements begin with a no-obligation discovery call. Tell me what you're building and we'll figure out if it's a fit.

Location Los Angeles, CA
Availability Hospitality programs & supplier partners
Travel Remote/hybrid services available for HI, NV, UT, TX, and NY.

You'll hear back within 48 hours. All conversations are confidential.

Message received.

Thank you — I'll be in touch within 48 hours.